Identity / Digital / Print
HY Design
A flexible visual system for Hongyi Honor College theatre, spanning identity, recruitment, performance communication, and digital experiences.
One recognisable whole across every theatre encounter.
HY Design uses a shared grid, typographic hierarchy, and identity logic as a stable foundation, while colour, imagery, and motion adapt to each production and audience.
Across the drama club identity, recruitment, editorial content, performances, interactive invitations, and printed tickets, every touchpoint stands alone while remaining part of one continuous system.
System
One system, many stages.
The mark, typography, graphic devices, and colour form a recognisable foundation. Rather than a fixed template, the identity is a set of rules that can be recombined so each event finds its own voice while remaining unmistakably Hongyi.
Communication
From everyday recruitment to opening night.
Recruitment posters, social editorial, and event communication share a clear hierarchy and visual cues. Across screens, light boxes, and campus spaces, the identity remains continuous.
Applications
Digital experiences
Carrying the system into the physical event.
Performance graphics, site banners, and printed tickets retain the same information structure while adapting through scale, material, and colour. Digital invitations, campus communication, entry, and memory become one connected experience.